Economists forecast gross domestic product grew by a median 5.4% for the first quarter, but estimates for the second quarter are much higher and have been rising and is now 9.3%.
Whether you’re a business owner or part of a marketing team, understanding and setting SMART business and marketing goals are absolutely essential. Goal setting is one of the ways you can ensure that your business is meeting your milestones for success. Regardless of your business type or how much revenue it generates, you can always improve upon your success with SMART goal setting.
One opportunity for improving your business in the second quarter is reskilling the current staff, rather than letting the business find new people. This typically costs less and bring benefits that outweigh the costs. Staff coming back after the covid-19 pandemic will benefit from being reskilled as they need to refresh their memory. Successful reskilling starts with knowing what skills are needed, both at the current and time and in the future; offering tailored learning opportunities and evaluating what does and doesn’t work.
Another opportunity is being able to go to events that you can now invite people to, as hospitality and other services reopen. By supporting the tourism and event business after the pandemic their sales can increase as well as it being beneficial to your business as it boosts team morel and increases the brand awareness.
In the first quarter, most businesses had their staff working from home if possible, however as were moving into the second quarter we expect more businesses to have their staff coming into work as they reopen. With more people in the workplace, there need to be set rules on workplace safety during coronavirus. Asking the staff what they want to see when they return to work, would be beneficial for the business. As they would know to put enforce before their staff return to work, to ensure the workplace is safe and that the staff feel safe.
Now we are starting to see an end to the pandemic it means improvements can be made to suit everyone. During the Covid-19 pandemic, most people learnt to adapt to digital technology, since shops and hospitality was closed. As the pandemic comes to an end, most people still have digital technology in their everyday routine so implementing a digital process will be very beneficial for a business. This can be used to connect with customers and for them to purchase products.
